In the social-media-fuelled world of ethical eating, feelings often trump facts, and buzzy terms like ‘free-range’ may not mean what you think. Ann Hui reports
Last September, the world’s biggest burger chain announced that it wants the 120 million eggs used each year in Egg McMuffins and other breakfast items in Canada to come exclusively from hens not confined to a cage.
The news came as a surprise not only to competitors of McDonald’s but to some who work for the company, too. It also had a cascading effect. In the months since, almost every major fast-food chain in North America has made a similar pledge to go cage-free.
In October, it was Starbucks. In December, Subway. In January, Wendy’s. Even Tim Hortons followed suit: Back in 2012, it had vowed to source more eggs from hens in “furnished cages,” which are bigger and nicer than the infamous “battery” type used for 90 per cent of the 40 million boxes of eggs produced in Canada every year. But then Tims changed owners – and its mind. In February, its parent company, which also owns Burger King, announced that both would go entirely cage-free.
What was behind the fight for feathered freedom? The short answer: public opinion and pressure. With the power of social media and the Internet, activists and animal-rights groups have gained unprecedented influence in shaping peoples’ perceptions and decisions of what to eat. And the food industry has taken notice.
News & Announcements
- Congratulations to Caitlin Decina and Julia Krumma (Harlander Lab) who won “Best Student Talk” and “Best Student Poster” at the UoG CCSAW Research Day 2018
- Congratulations to Drs. Andronie Verbrugghe and Anna-Kate Shoveller on 2018 Winn Feline Foundation Grant
- Success at Dairy Challenge in California!
- Congratulations to Patrick Birkl for receiving the Best Student Presentation Award!
- Welcome Lee-Anne Huber!
- Tina Widowski awarded the OAC Alumni Association Distinguished Faculty Award for Extension
- Congratulations to Dr. Grégoy Bédécarrats for Receiving the 2017 Novus Outstanding Teaching Award!
- 1 of 12
- next ›
2018/05/22 - 9:00am to 12:00pm
2018/05/22 - 10:00am to 11:00am
2018/05/22 - 1:00pm to 2:30pm
2018/05/29 - 10:30am to 11:30am
2018/05/31 - 9:00am to 10:20am